Most growing businesses are sitting on valuable data in spreadsheets, sales systems and accounting software, but don't have the time or in-house expertise to make sense of it. That's where I come in. I work as your on-demand data analyst: you get senior-level analysis when you need it, without the cost of a full-time hire.

WHAT I CAN DO FOR YOU

• Understand your performance: see what's really driving sales, margins and costs, by product, customer, channel or region.

• Plan with confidence: sales and demand forecasts you can build budgets around.

• Spot opportunities and risks early: trends, seasonal patterns and warning signs before they become problems.

• Know your customers: segment customers, measure satisfaction and understand what keeps them coming back.

• Make reporting easy: clear dashboards and monthly reports that save hours of manual work.

• Test decisions before you make them: pricing, promotions and new initiatives, measured with evidence rather than guesswork.

  TECHNIQUES I USE

  Analysis & forecasting

  • Variance analysis: actual vs budget, forecast and prior year

  • Time-series forecasting: trend, seasonality, exponential smoothing and ARIMA models

  • Regression modelling to identify the drivers of sales and costs

  • Hypothesis testing, ANOVA and A/B testing

  Customers & markets

  • Survey design, sampling and analysis

  • Customer segmentation and cluster analysis

  • Market sizing and pricing analysis

  • Data cleaning and quality checks, so results can be trusted